Two DO Make a Team!
We’ve worked together for the past 10 years at a credit union as the CEO and the EVP and as partners in Tactics Consulting. We are alike in many ways but completely different in other ways. Together, we make each other better. Together, we’re pretty good at what we do.
Meet Marc Mikkelson
An experienced credit union executive and leader with exceptional strategic planning, finance, marketing and management skills. Pursues his vision with passion, has the organizational skills to break down a big job into prioritized steps and is willing to spend whatever time it takes to get the job done. Communicates persuasively, candidly and honestly. Seeks the decision that results in a win-win for the credit union and the member.
Meet Tamara Pluth
An executive leader, creative marketer, event planner, public relations expert, graphic designer and entrepreneur. Develops marketing plans to improve revenue, utilization and growth. Creates programs and promotions that build engagement and take organizations to the next level with the philosophy “If you can’t have fun doing it, don’t do it!”
More than ideas. We put plans into ACTion!
Marketing
Hiring Tactics Consulting 3 years ago was a good move for a number of reasons. Not only are they competent and experienced, they stay on top of my marketing calendar, work directly with my vendors and facilitate the contracts I’ve put in place, have helped me review my budget with fresh eyes, have developed a campaign to bring in more mortgage loans and they free up my time by fielding calls from outside vendors and charities wanting my business and support. It’s like having additional executive staff and, by sharing expenses with other credit unions, it’s affordable!
Sam Crane, CEO, Grand County Credit Union, Moab, UT
Strategy
It’s been my practice to get the best quality for the least expense which is the main reason I’ve promoted the idea of pooling resources. That’s why I contracted with Tactics Consulting. They have the knowledge and background to not only help us define our strategic plan, but to implement it throughout the year. Contracting with them allows my credit union to meet our goals and objectives at a reasonable cost and in an efficient manner. In just the brief time we’ve been working with them, they have improved the quality of our marketing while reducing the expense and have already done their research to present us with a sound marketing plan. I highly recommend them as the more credit unions that pool this resource saves expense for all those who participate!
Dean Hirabayashi, CEO, National JACL Credit Union, Salt Lake City, UT
Tools
It’s been my experience that the better the tools, the more likely your project will be successful. Tactics Consulting is like a complete set all in one package. Between the two of them, Tamara and Marc bring a wealth of knowledge. We’ve found their background of marketing within our specific industry gives them an edge over more traditional marketing consultants. In addition, they have a thorough understanding of how small credit unions operate which gives them an advantage in promoting our marketing and building our brand, especially through our website and social media. And last but not least, they have a great network of resources that give them the ability to outsource for us when needed. If you have a project that needs building or just monthly maintenance, you couldn’t do better than to put Tactics Consulting in your tool kit!
Brett Blackburn, CEO, Hercules Credit Union, Taylorsville, UT