VISA with Rewards is Cool!
When I used my Reward Points to go to Cancun for the first time I was addicted to rewards. Your members will generally use the card they perceive to have the best rewards. Keep your members “playing the rewards game” by making sure they can easily see the points they’ve accumulated. (Remember, we love games only when we know the score). Also, get your staff excited about your rewards program. Give them incentives to use you card. With a staff excited about your Rewards Program, you’ll likely have members excited as well.
Trip to Cabo using Reward Points
The best whale watching I’ve seen is in Cabo. This was a photo from February 2018.
VISA Promotions
Members want a VISA card that they can get excited about. It’s like driving a cool car. They’re pulling it out all the time. It’s gotta be cool!
A Cool VISA Card will bring in Checking and Savings Accounts
- Members want a checking account with the whole package, including a cool VISA Debit Card and, ideally, with the best VISA Credit Card. One with Rewards!
- Linking your Credit Card to Overdraft Protection would be too good to be true. Consider offering members an advance on their VISA as a path to cover overdrafts at a reasonable fee. Offer this to your best members in addition to “courtesy pay.” (And lets be honest, “courtesy pay” is not a win-win). Members having financial difficulties don’t need “punitive” fees.
- A reasonable rate is nice for those members carrying a balance. Again, this is a win-win. The member gets a good rate and the credit union makes a nice return.
- An introductory rate and a low balance transfer interest rate is also a good way to introduce your “cool” card.
Even with the best credit card program, you’ll have to convince your members to get one.